With three decades in the business of technology, marketing, and design, we offer our services to multiple markets across the globe and have worked with a wide spectrum of brands, from Fortune 500 companies to product-powered start-ups.
Today we function as the Global Solution Centre powering clients around the globe.
Why ADK Rage?
We have helped our Clients to scale across markets, partnered in transformation, tackled their technology challenges, engineered custom solutions, integrated applications, built platforms, created design systems, conducted UX audits, setup automation journeys, built custom dashboards and many more.
With years of expertise, we have the ability to sift through the noise, focus on the business need and uncomplicate the solution.
Management Team
Management Team at ADK Rage drives our success. Comprising diverse, visionary individuals, they guide us with passion and dedication. Get to know the faces shaping our future.
Pradeep Shankar
Chief Executive Officer & Managing Director
Pradeep Shankar has nearly three decades of experience across marketing, advertising, digital media and technology. He has previously worked with global organisations including Y&R, FCB, RR Donnelley and has partnered with global companies across the world to strategise and build high-performing solutions. He joined Rage in 2008 and was part of the leadership team that expanded the business across APAC, including Australia. He is currently the MD & CEO of ADK India, ADK Australia and ADK Rage, the global solutions centre for the network based in India.
Neville Medhora
Chief Transformation Officer
Neville has over 25 years of experience leading cross-functional teams in design, branding, UI//UX, web technology, search marketing and social media. At ADK Rage, he innovated several notable optimisations regarding agency planning, agile workflows, and new business lead funnels. Notably, Medhora pioneered an audience relationship methodology that greatly improved the agency’s ideation process and has delivered strong outcomes for clients. He also spearheaded key digital initiatives for clients within the boundaries of the traditional offline format. He is focused on transforming regional markets with an emphasis on India, Singapore, Thailand and Vietnam through integrating product offerings with better digital adoption between countries and business units.
Anand Rajendran
Chief People Officer &
Chief Information Security Officer
Anand has more than two decades of experience in shaping workplace cultures for transformative growth across multiple geographies and industries. At ADK Rage, he plays a pivotal role in aligning people with the organisation’s goal and ensuring the wellbeing and development of people. His strategic vision and understanding of business and people dynamics adds an edge to the programmes he designs for the organisation. By serving as Chief Information Security Officer, Anand has spearheaded information security practices at ADK Rage and organises regular sessions to maintain security protocols throughout the organisation.
Jess Hong
Head of Finance
With over ten years of experience in the finance industry, Jess Hong joined ADK as the Head of Commercial Finance. She has worked for various multinational organisations, bringing in her vast expertise in financial management, strategic planning, and operational efficiency. Throughout her professional journey, she has demonstrated a proven track record of driving financial performance, optimising costs, and enhancing profitability through innovative financial strategies and rigorous analysis. Her strategic vision and financial acumen enable her to provide valuable insights that support decision-making and drive ADK's business growth.
Yasuyuki Katagi
Chief Executive Officer
@ ADK Global
Yasuyuki Katagi is a distinctive leader who possesses a wealth of global experience in the communication/advertising industry. In his experience spanning more than 30 years, Katagi took on management roles based out of several locations worldwide, spanning from Germany to China. His entrepreneurial drive led to the founding of Red Wasabi, a marketing consultancy in Shanghai under Ogilvy's umbrella, before securing the position of CEO of McCann Worldgroup Japan/Korea. In 2018, his highly accomplished and diverse work experiences led to his appointment as CEO for global operations at ADK Inc., to oversee its vast international network.
Masato Suematsu
Chief Strategy Officer
@ ADK Global
Masato Suematsu is an experienced leader with a background in strategy across various fields including marketing communication, branding and business strategy. He started his career in Tokyo in 1999, later joined ADK Tokyo HQ in 2004, moving on to become Regional Strategy Director of ADK Global Network in 2015, based in Singapore. Since 2019, he has been part of the leadership team of the network, which has led to his next role as CEO of ADK Thailand in 2021. Since January 2024, Suematsu’s role involves leading the strategic vision of the network as Chief Strategy Officer, while being a part of the management team of Thailand and India operations.
Ryo Minegishi
Commercial Finance Lead
@ ADK Global
With more than 20 years of experience in Commercial Finance and FP&A, Ryo joined ADK in 2020 taking on the roles of COO Thailand and CFO Vietnam. He has mostly worked for multinational organisations, such as Microsoft, Ogilvy, McCann, spending more than 10 years in the marketing communications industry. Also, as an Executive Officer in the Corporate Planning Division at C Channel, he played a role in the company's listing on the Tokyo Stock Exchange. He joined his present role as Commercial Finance Lead for all markets for ADK Global Network in 2024.
1996
FOUNDED
Since 1996, we’ve been pursuing this joy and passion for exploring technology frontiers, building digital experiences and creating solution driven content.
End 2 End
SOLUTIONS
We deliver effective and efficient end-to-end solutions at scale across omnichannel creative production, content creation, technology and marketing.
150+
SPECIALISTS
Our content and technology solutions team is centrally located in India, with the wider network teams seated across 30 offices spanning 5 regions.
30
NETWORK OFFICES
We’re proud to be part of the ADK global network, which gives us the scale to work with any brand and agency around the world.